3-Day Executive Program
Course Fees | PDF Version |
This session is ideal for teams responsible for product, service innovation or transformation in business or government. Balancing inspiration with structure, team members will learn strategies for ideation and breakthrough innovation as well as new insights on creating business models for success.
1. Thinking outside the box.
Approaches, methods and tips.
- Today’s business environment: A battle of concepts
- 10 types of innovation
- Product vs. services vs. business model innovation
- Where is your strategic advantage?
- Getting and keeping an innovative mindset
- 9 tips to boost your innovation projects
2. Opportunity research.
Client-centric scoping for the future.
Through a series of interactive and inspiring workshops,
team members will use a variety of tools to generate innovative
ideasfor the future.
- Generating ideas from analogy thinking
- A tool kit for identifying opportunities:
- Business Innovation Cocktails: Mix, match and stir
- The Customer Empathy Map
- The Innovation Radar
- Trends and Technology Maps
- Product/Process Analogy
- Personas and Scenarios
3. Concept generation.
Tools for generating innovative ideas.
- Establishing and keeping a creative climate for innovation
- A toolkit for generating breakthrough ideas:
- Rethinking the Value Proposition
- The Customer Journey Map
- Interactive brainstorming sessions to identify new products or services
4. Open innovation.
Co-creation approaches for innovation.
- Do all the best people in the world work for your organization?
- The main benefits of open innovation
- Inside-out vs. Outside-in
- The World Café tool for collaborative innovation
- A look at a real world co-creation platform
5. Business Prototyping.
From idea to reality.
- From idea to market and why it may be the hardest part
- What is a business model?
- Understanding your organization’s logic for creating, delivering and capturing value
- The value of visual prototyping approaches
- Product/Service innovation vs. Business innovation
- Inspiring real world examples of business model innovations
6. Business model patterns.
Real world business design for enterprise and government.
- A review of emerging model patterns
- Applying business model patterns between industries and private/public sectors
- What we can learn from going underground
7. Business model innovation strategies.
In this interactive workshop, team members will use a variety of tools
to generate successful business model innovation strategies.
- The 15 Business Model Blocks
- Innovation Battlefield
- Paper Prototyping
- Business Model Canvas
8. What is your next move?
Evaluating and selecting your innovation strategy.
- Setting and reviewing your innovation criteria
- The calm after the brainstorm: From post-it notes to filtering
- Clustering related ideas
- How to elaborate interesting concepts
- Beware of the boss trap
- Getting the right information to evaluate and filter
9. The innovation portfolio.
Managing opportunity and risk.
- The Idea Mapping Tool: Determining the right offers/markets mix
- From existing to radically new markets
- From existing to radically new offers
- Determining strategic alignment and diversification opportunities
- Making go/no go decisions
- Customer/citizen validation and other sanity checks
- Ongoing product, service and business model iteration
Who should attend
Chief Innovation Officer
Vice-President / Director
Chief Design Officer
Chief Information Officer
Program Director / Manager
Vice President / Director
Research Development Lead
Product / Program Design
Project Manager / Leader
Knowledge Management Specialist
Change Management Specialist
Tier 1 IS / Innovation Consultant
Human Factors Specialist
Business Process Specialist
Looking to improve your team's innovative capabilities in 2013?
Call 1-800-397-9744 to learn more about bringing this executive development session on-site.
1. Thinking outside the box
2. Opportunity research
3. Concept generation
4. Open innovation
5. Business prototyping
6. Business model patterns
7. Business model innovation strategies
8. What is your next move?
9. The innovation portfolio
Philippe de Ridder is a member of the Intervista faculty and founder of the Board of Innovation, an international consultancy from Belgium. He supports companies in developing next-generation products, services and business models around the globe.
Learn more about our faculty.
Why Time Matters When
it Comes to Innovation
"Very enjoyable and knowledgeable instructor. Particularly liked real world examples used as reference points."
"I congratulate you on the high caliber of your speakers they bring a wealth of knowledge to supplement the course material."
"Very interesting and will be really useful in conversations with prospective clients."
"Thanks to the presenter and team - Great stuff!"