enterprise architecture   enterprise architecture  

business architecture

Course Outline | What your colleagues say | Related Articles | Course Fees | PDF Version |

Strategy, Innovation and Business Architecture

1. The innovation imperative.
    Challenges of business agility.

  • Agility and innovation – what do they really mean?
    - Client and citizen-centric pressures
    - Regulatory and compliance requirements
    - What is your innovation culture?
    - Opportunities for new business models
  • The role of strategy for Business Architecture (BA)
  • Enabling services, products and program innovation with BA
  • BA as catalyst for change: Trailing strategy, values & technology trends
  • The constraints to agility - Managing accidental and essential complexity

2. The Business Architecture manifesto.
     Aligning strategy, design and projects.

  • Defining Enterprise Architecture and Business Architecture
  • Business Architecture mission, deliverables, and target groups
  • The Business Architecture ecosphere:
      - Enterprise, information, cloud services, technology, security and policy architectures
  • BA’s critical contributions to EA
  • EA and BA: Closing the strategy, design & implementation divide

3. Real World Business Architecture.
     Drives and imperatives for business architecture.Business Architecture

  • Transformation and innovation management
  • Organizational design
  • Portfolio management and rationalization
  • Performance management and cost reduction
  • Mergers, reorganizations and large-scale integration

4. Identifying a Strategic Roadmap.
    Getting started: Analysis of business.

  • Needs, goals, outcomes, outputs, and values
  • Enterprise-level business architecture analysis: Identifying strategic drivers
  • Value proposition and value chain analysis
  • Service concept and service value chain
  • Logic models and strategy maps
  • Validating business goals
5. Business services design.
    Modeling for a client-centric world.
  • Alignment of strategy and outcomes
  • Meeting market or constituency needs
  • Using service patterns
  • Modeling valued outputs of the enterprise
  • Aligning the outputs with intended outcomes

6. From strategy to Business Architecture.
       Bridging the gap.
       In this interactive workshop, team members use a real
       world case study to understand the strategy of
       introducing a directself-service channel.

  • Using Business Architecture for transformation
  • Analyzing strategic direction and stakeholder needs
  • Value chain and program analysis
  • Impact of strategic changes on people, process and technology

7. Fundamentals of enterprise models.
     Managing change.

  • How architectures, frameworks and models tame complexity
  • Mapping the future:
    - As-is vs. To-be Business Architectures
  • Overview of BA approaches
  • The Business Architect as chameleon:
    - Representing strategic, organizational and IT perspectives

8. Understanding the value chain.
Designing target operating models.

  • The extended enterprise
  • Modeling value chains and core processes
  • Assessing & modeling the impact of strategy on the current value chain
  • Abstracting common/shared services from the current operating models
  • Organizational implications for realizing target operating models:
    - Designing vertical and horizontal accountabilities
    - Managing outsourcing
    - Building in trust: Security and privacy
9. Getting the semantics right.Business Architecture
    Creating a shared understanding.
  • The conceptual business model and its role
  • Modeling for the bilingual Business Architect
    - Business and technical language competencies
  • Understanding the structural view
  • Business components and their relationships
  • Input to the enterprise information model
10. Lifecycle analysis.
    The times they are a changing.
  • Understanding the behavioral view
  • The state transition model:
    - Modeling behavior over time
  • Combining semantic and state transition models

11. Modeling business processes.
    Living in a world of distributed and virtual services.

  • The critical role of Business Architecture in distributed services
  • Understanding the functional view
  • Businessand distributed use cases
  • Implications for cloud applications and service-oriented architecture (SOA)
  • Process and integration standards

12. Capturing policy and business rules.Business Architecture
    Gaining enterprise agility.

  • Environmental implications on strategy
  • Impact of strategy changes on business & policy
  • Externalizing policies and business rules
  • Transparency of business processes
  • Modeling business rules
  • Business scenarios

13. From over-the-counter to 24/7.
    A world of disintermediation.

  • The challenge of conducting business anytime, anywhere with anyone
  • Business network model:
    - Implications for the technology architecture
  • Workflow architecture
    - Design/simulation of enterprise-wide workflows and business processes

14. Patterns in the business environment.Business Architecture
    The power of reference models.

  • The role of reference models
  • From abstraction to generalization
  • Government reference models
  • Industry sector reference models
  • Real world look at municipal reference models

15. Managing the transformation portfolio.
    The reality of priorities.

  • Roadmap to BA deliverables
  • Coverage and granularity factors:
    - Business analysis, project and portfolio management
  • Building the right skill set: From BA to IT to change management
  • The build-out: From projects to strategic portfolio management

16. Building the business blueprint.
      Achieving the adaptive enterprise.

  • Business modeling tools: Managing business design knowledge
  • The reality of strategy dynamics:
    - Ongoing adaptation in a client-centric world
    - Sensitivity of Business Architecture artifacts and models to change
  • Managing the portfolio of business artifacts
  • Business Architecture governance

Great instructor- very experienced.”
Brent Kueper
Manager, Requirements

Great American Insurance Group


Who should attend

Senior Vice President/Director
Chief Information Officer (CIO)
Vice President/Director IS
IT Portfolio Manager/
Program Director
Strategic Planner/
Enterprise Architect
Information Systems Manager
Business Architect
IS/Technology Architect
IS/Technology Planner
Project Manager/Leader
Information Architect
Business Analyst

enterprise architectureback to top

“I congratulate you on the high caliber of your speakers — they bring a wealth of knowledge to supplement the course material.”
Carol Lachapelle
Director, Information Management
NB Department of Transportation

“Absolutely excellent, current and immediately applicable.”
James Meck
Chief Architect
BAE Systems

“The pragmatic approach is helpful and appreciated.”
Carol Bingaman
Program Manager
Commonwealth of Pensylvannia

(Intervista is now offering DAMA & EAIG members a 10% discount on all of our courses)
  Course fees
 3-Day Executive Session
Small teams
(5 to 9 participants: fee per participant). Large teams inquire for additional discount.

$ 2795
Early enrollment
4 weeks prior to session date.

$ 2875
Regular enrollment
Must be received one day prior to session. No participant will be admitted into the course without prior payment arrangement.
$ 2915
Applicable taxes extra. All prices are in USD.

*Promotional offers cannot be combined with our discounts. Credit card payment required at time of registration.

Designated as a recognized educational institution, reference number 1145223385 for educational tax credits.
Désigné comme établissement d'enseignement reconnu, numéro de référence 1145223385 pour les crédits d’impôt éducatifs.

Group discounts do not apply for customized courses. Educational sessions scheduled outside continental United States and Canada are subject to a 20% surcharge on tuition fees.

Cancellations are accepted up to two weeks prior to the course. A $100 service charge will be applied.
Please obtain a cancellation number from us to confirm.  Late cancellations will not be refunded, but enrollment fees may be credited to any future Intervista course, seminar or conference anywhere in North America. Substitutions may be made at any time.

Intervista Institute reserves the right to postpone, cancel or change scheduled dates or venues, as well as the right to substitute instructors with other highly qualified experts. Participants that cannot attend a rescheduled course and have paid for the course, will be entitled to a full refund or credit for another course.


To register for this course, complete our online registration form.
For more information about our innovation programs contact:
Teresa Di Cairano at 514-703-9370 or Robert Mazerolle at 514-717-7667.

enterprise architectureProfessional Accreditation
Certain professional associations may recognize Intervista courses for credit to satisfy your continuous education requirement. Present the course outline to your board for confirmation. These courses provide approximately 28 hours of advanced instruction.

Reference books

Business architecture & modeling bibliography

Architecture and project management
Brooks, Frederick P., The Mythical Man-Month: Essays on Software Engineering, 20th Anniversary Edition, Addison-Wesley, 1995. Chapter 16, No Silver Bullet, Essence and Accident, discusses essential and accidental complexity.

Business objects
Penker & Erikson, Business Modeling with UML: Business Patterns at Work, Penker and Erikson propose a number of UML extensions to support modeling of business processes in UML. They also provide a number of business modeling patterns based on a case study.

Taylor, David, Object Technology: A Managers Guide, 2nd edition, Addison-Wesley, 1997. The 2nd edition of David's classic introduction to object technology. In addition to discussing key concepts like objects, classes, and messaging, it covers more recent concepts such as interfaces, components and the applicability of object technology to modeling enterprises as complex adaptive systems.

Taylor, David, Business Engineering with Object Technology, Addison-Wesley, 1995. This book introduces the fundamental concepts of convergent engineering including using objects to model businesses, a business object semantics and responsibility-driven business design.

Fowler, Martin, Analysis Patterns, Reusable Object Models, Addison-Wesley,1997. Fowler extends the pattern approach to the field of business modeling. He has a number of common patterns to model common business problems like representing the structure of a business enterprise, measuring business performance, modeling business agreements, etc. I found it quite helpful when designing the performance and operations management system in its discussion of measurement patterns including unit of measure conversion patterns. He also has an excellent section on architectural layers for multi-tier architectures.

Gale/Eldred, Getting Results with the Object-Oriented Enterprise Model, SIGS Books, 1996. This book relates enterprise modeling to fundamental thinking in general systems theory and current management models like Porter's value chain. It is a pretty thick and earnest book, but I found some quite useful thinking throughout.

Model driven architecture
Frankel, David S, Model Driven Architecture: Applying MDA to enterprise computing, Wiley, 2003 This book looks at modeling languages as programming languages (rather than simply design tools). It looks pragmatically at what can be accomplished with MDA today towards the promise of generating executable code from platform independent business models.

Hubert, Richard, Convergent Architecture: building model-driven J2EE systems with UML, Wiley, 2001. This book relates business architecture and design to systems architecture and design using the concept of “convergent” business components. This is the first practical how-to-guide to applying the concept of model-driven architecture from OMG, an international standards-setting group that established UML as a modeling standard.

Object methodology & technology
Gamma et al, Design Patterns: Elements of Reusable Object-Oriented Software, Addison Wesley, 1995.  This seminal book in the "pattern language of programming" field is indispensable for designers of object based systems who have to work with object developers in producing executable code. It presents a set of generalized patterns to solve and implement common design problems (eg, how to implement fractal objects using the "Composite" pattern or state dependent behavior, using the "State" pattern. It is pretty technical and has sample code fragments in Smalltalk and C++.

Wirfs-Brock, Rebecca, et al, Designing Object-0riented Software, Prentice Hall PTR, 1990. Wirfs-Brock and her associates introduced the responsibility driven design method in this book which applies the technique to the development of a variety of software systems. This book provided much of the inspiration behind the design methodology used in convergent engineering, a precursor to business architecture.

Jacobsen, Ivar, The Object Advantage, Business Process Reengineering with Object Technology, Addison-Wesley, 1995. Jacobsen is a real pioneer in the application of object technology to the development of business systems. His Use Case Methodology and Objectory process are at the heart of the Unified Modeling Language (UML) and the Rational Unified Process (RUP). I find the "uses" and "extends" relationships between use cases to be an excellent way to decompose business requirements. I also use some of his use case scripting techniques as a way to write scenarios.

Schlaer/Mellor, Object Life Cycles, Modeling the World in States, PTR Prentice Hall, 1992. A follow on book to Modeling the World in Data (which proposed a data driven approach to designing objects). This book on "states" provides a very accessible discussion of modeling object life cycles, including events, state transitions and state dependent behaviour. The Schlaer/Mellor methodology has received greatest acceptance in the design and development of real time systems.

Firesmith/Eykholt, Dictionary of Object Technology, The Definitive Desk Reference [DOT], SIGS Books, 1995. This is an indispensable reference book for anyone involved in trying to understand the many, often conflicting uses of terms in object technology by different methodologists.

Complex adaptive systems
Holland, John H., How Adaptation Builds Complexity, Addison-Wesley, 1995. The first two chapters of this book provide an excellent overview of the fundamental elements of complex adaptive systems and the adaptive behaviour of agents. The balance of the book describes attempts to develop computer simulations and a theory of complex adaptive systems.

Enterprise architecture links: links to a wide range of EA websites can be found at http://www.ewita.com/links/links.htm

© Intervista Inc.

enterprise architectureback to Educational Programs main page
enterprise architectureback to top

On-site courses

Contact us about how to schedule this course on-site for teams of 10 or more.

The course was very good. The hands-on exercises are very valuable to confirm understanding of content.”
Stacey Gibbs
Solution Delivery

Program Overview

1. The innovation imperative
2. The Business Architecture manifesto
3. Real World Business Architecture
4. Identifying a Strategic Roadmap
5. From Strategy to BA
6. Fundamentals of enterprise models
7. Business services design
8. Understanding the value chain
9. Getting the semantics right
10. Lifecycle analysis
11. Modeling business processes
12. Capturing policy and business rules
13. From over-the-counter to 24/7
14. Patterns in the business
15. The transformation portfolio
16. Building the business blueprint


Innovation, transformation and modernization
Innovation, transformation and modernization:
How do you lead change?

Mapping the future with Business Architecture
Mapping the future with Business Architecture:
Agility vs. Innovation

Course leader

This program will be led by one of these highly recognized experts in Business Architecture.

Ian Gilmour
Ian Gilmour is a member of the Intervista faculty and has 25 years experience in applying information technology to support innovation and transformation.
Learn more about our faculty.

John BruderJohn Bruder

John is a member of the Intervista faculty and has over 20 years of experience in the information technology industry.
Learn more about our faculty

Peter DyckPeter Dyck

Peter is a member of the Intervista faculty and has over 25 years of experience in the information technology and management consulting industries.
Learn more about our faculty

The talk

Great stuff, very glad I came. Now to proselytize!
Shawn Winnington-Ball
University of Waterloo

“Absolutely excellent, current and immediately applicable.”
James Meck
Chief Architect

“John did a great job. He was extremely flexible in adapting the material to the class.”
Chirstopher Riccio
Director Planning & Enterprise Architecture

“I congratulate you on the high caliber of your speakers — they bring a wealth of knowledge to supplement the course material.”
Carol Lachapelle
Director, Information Management
NB Department of Transportation

“Class was very well presented. Good content and a lot of knowledge that can be applied to my role.”
René Royer
Project Engineer

“Great courses - lots of very useful information and tools.”
Carlyle Hogan
Enterprise Architect
Agriculture Financial Services Corporation

“The instructor, John Bruder, poured his heart and soul into the training. His experience & knowledge on the subject benefited the trainees. Lots of good examples and always good answers to all questions asked.”
Kathy McGibbon
Sr. Business Consultant
Ministry of Transportation

knowledge management 

Main      Executive Education      Research & Resources      Who We Are
  eLounge       Contact Intervista      Privacy Statement

knowledge management

Intervista Institute Inc. ©. All Rights Reserved

For more information about our innovation programs, contact us.